BMW Brand Equity Analysis Report(BEAR) Research Paper

BMW Brand Equity Analysis Report(BEAR) - Research Paper Example The introduction provides a brief profile of the company. The report will also provide the current status of the brand as well as its investments in the business sector. Challenges that are being faced by the firm will be provided including recommendations necessary for implementation in order to realize success in the company. The recommendations should be taken into consideration if significant success and consistent quality are to be enhanced. Introduction BMW is short for Bavarian Motor Works which began in the early years of the twentieth century. It first began as an aircraft engine manufacturing in Germany. The success of its 6-cylinder BMW IIIa engine saw it become a publicly traded company (Easton, 2008, p. 1). The license to manufacture automobiles was obtained in the year 1928. Throughout the years, it has been able to gain reputation for innovation, as well as, quality in the automobile, aircraft engines and motorcycle fields. Its reputation has continued to grow owing to its award winning performance and impressive designs. BMW was listed by Forbes.com as the most reputable company in the world in the year 2012. The rankings were obviously based on such issues as people’s willingness to invest in the company, to buy, to work for and to recommend. Their perception of the products and the company were useful in the rankings. The BMW group sponsor is Bundesliga’s club and was also an official sponsor of the London 2012 Olympics. In 2010, it made a six-year sponsorship deal with USOC which is short for United States Olympic Committee. It has also sponsored many European golf events both in Italy and Germany. Status of the brand The brand has the right products that they have put in place, and they have continued to keep them competitive and attractive over the lifecycle. They have a lifecycle that follow a specific nomenclature. The nomenclature is applicable for both the automobiles and the motorcycle (Giuliani, 2012, p. 8). The brand ha s its presence in the global world and has the knowledge to delight customers around the globe. The company is looking into expanding globally to ensure that their innovation is present and known globally. This will also lead to an improvement in their reputation as well as in the loyalty of their customers. Their impressive and unique designs have ensured that the brand sticks to the minds of people. The brand is strong especially in innovation and efficiency of fuel. They have an aim of directing the future of the market using its initiatives. Their innovative initiatives have seen the brand grow stronger and have a competitive advantage over its competitors (Giuliani, 2012, p. 8). They have continued to provide luxury and unique brands that offer a different experience. This means that they have managed to further the joy and fascination of the brand. Their earnings and revenues have grown and have also broken all existing records. This is all in the back of dynamic flourishing o f financial services business and car sales volume growth. The earnings were strong and increased in a tremendous way. This is the reason why the brand is strong as opposed to the other car models. Investments in the business sector The brand is striving for a good balance of growth especially in Europe, Asia and America. This is essential especially if they want to achieve economic success in a volatile environment (Annual Report, 2011, p. 15). The group had discovered that there is future growth in such countries as Russia, Brazil,

Does the current system of funding higher education support student Literature review

Does the current system of funding higher education support student academic learning - Literature review Example The authors have not shown the evidence of Universities that are struggling with issues of funding or the ones trying to cut their costs because of poor funding. One may not believe in the results of the study because the authors do not prove some of their claims such as the real reasons affecting universities funding and the level of investments other governments put in their universities (Connaway & Powell 2010, pp. 63-65). This may help in understanding whether indeed UK underinvests in their higher learning institutions compared to other countries. The data source is very reliable because the study has been carried out by a professional organization, Russell Group that entails several higher learning institutions. The group also contains academic professionals such as Professor Michael Arthur who is the chairman of the group (Russell Group 2010, pp. 45-50). There are also financial reports that have been used in carrying out the study. The sources used in the study are also relevant and are very reliable. The data used in the study are up to date because none of them is more than ten years old. Russell Group 2010, Staying on top: The challenge of sustaining world-class higher education in the UK, PP. 1-52, retrieved